In 2022, IPAF President Karin Nars launched the 'Women in Powered Access' initiative, inviting women of all ages and different professional roles to share their stories of inclusivity. The initiative includes a number of key actions, including providing a platform to tell the stories of women in powered access in both the media and at industry events. IPAF will also use its own print, web and social media platforms to share these inspirational case studies and will also continue to invite prominent women speakers to present at IPAF events. IPAF will share a series of case studies at  www.ipaf.org/casestudy to communicate the opportunities our industry offers women. 

Marzia Giusto
Managing Director, Loxam, Italy

How did you come into this industry, and what attracted you to it? At the beginning it was a family business, and then I was fascinated by the need for adaptability to the different dynamics that arise, the need to have a high aptitude for problem-solving. Relationships with customers, employees, suppliers, and colleagues are a fundamental part of this business. 

What do you find inspiring about your role? The possibility to improve it always (there is always room for improvement), to be able to make a difference and make a safe contribution for workers in the lifting world, and the possibility to grow and train people.

Where do you see yourself in five years, and what do you want to achieve? I would like to continuously improve in what the world asks us, that the company can contribute for itself, its employees, its customers and suppliers to a safer, more sustainable world, reducing waste to the maximum, be a company where it continues to be nice to work and to work with.

What one piece of advice would you give to other women in/thinking of entering the industry? Jump into this business will fascinate you. There are no obstacles, there are no barriers; it depends only on you!